BAGTAZO
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LETTER FROM THE DESIGNER:

A MANUFACTURING PROMISE

ANYTHING MADE outside of MY STUDIO IS PRODUCED WITH people that i consider ESSENTIAL TO BAGTAZO.

I am proud to say that I manufacture in the USA, and that I work with a network of small businesses to make this happen.

I HAVE ALSO BEEN AN ENVIRONMENTALIST SINCE I WAS A CHILD. FOR THIS REASON, I WORK WITH MATERIALS OF VERIFIABLE SOURCES, AND CONTINUALLY STRIVE TOWARDS BUILDING THE MOST SUSTAINABLE BUSINESS I CAN.

WHILE BAGTAZO MAY CHANGE OVER THE YEARS, THESE ARE MY CORE VALUES. THIS IS MY PROMISE TO MYSELF, MY WORKING PARTNERS AND ALL BAGTAZO CUSTOMERS FOREVER AND EVER.

AMEN.

-Coco

EST

2014

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SOCIAL RESPONSIBILITY:

A COUNTER-CAPITALIST COMMITMENT

BAGTAZO DONATES 10% OF ANNUAL SALES TO PLANNED PARENTHOOD, THE ACLU & THE ELTON JOHN AIDS FOUNDATION.

(BECAUSE SELLING AND CONSUMING OBJECTS aren't A MEANS TO AN END).

Love TO ALL!

💋

 

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ON INTEGRITY

I AM A DESIGNER. I DRAW OR HAND-MAKE EVERY PROTOTYPE BEFORE CREATING SAMPLES AND PRODUCING INVENTORY. I TAKE MY IDEAS FROM LIFE: FROM THE WISH TO WEAR A HAT IN A WINDY CITY, FROM THE NEED TO BLOCK THE SUN FROM MY EYES, FROM TRADITIONAL DRESS OF THE WORLD'S CULTURES, FROM THE WISH TO CREATE LINES AND SHAPES, FROM FINE ART.

SOME BRANDS ARE RUN BY BUSINESS PEOPLE WHO 'BORROW' IDEAS FROM REAL DESIGNERS. THESE COMPANIES GO ON PINTEREST AND INSTAGRAM, AND SOMETIMES GO SO FAR AS BUYING AN ITEM FROM ANOTHER BRAND IN ORDER TO POACH A DESIGN. THESE PRACTICES ARE UNETHICAL AND DAMAGING TO REAL DESIGNERS AND THEIR BRANDS.

TRENDS HAPPEN BECAUSE WE INSPIRE EACH OTHER, BUT THIS IS DIFFERENT THAN SIMPLY COPYING OTHER BRANDS. FAST-FASHION AND INVESTMENT BACKED BUSINESSES ARE MAJOR CULPRITS – BUT EVEN SMALL BUSINESSES ARE GUILTY OF STEALING IDEAS FROM OTHER DESIGNERS.

IN A FREE MARKET, I TOTALLY UNDERSTAND WHY THERE ARE FAST-FASHION BRANDS KNOCKING OFF DESIGNERS IN ORDER TO MAKE INEXPENSIVE VERSIONS OF CUTE THINGS. IN THIS CASE, COMPANIES ARE CAPITALIZING ON THE CONSUMER'S WISH FOR A DEAL, AND WHO DOESN'T WANT A DEAL?

BUT ON THE CONSUMER END, WE ALL HAVE THRIFT STORES AND SECOND HAND CLOTHING AS GREAT ALTERNATIVES TO BUYING CHEAP KNOCKOFFS. HELLO $10.00 FAUX FUR COAT! 

STILL, TO MAKE MATTERS WORSE, THERE ARE SMALL BRANDS 'BORROWING' DESIGNS FROM OTHER BRANDS AND CONCURRENTLY SELLING AT DESIGNER PRICES. BUT WHAT GOOD IS IT IN TAKING ORIGINAL IDEAS AND MARKETING THEM AS THEIR OWN? CUSTOMERS DON'T GET A DEAL AND DESIGNERS GET RIPPED OFF.

RIGHT NOW, THERE are NEW PRECEDENTS BEING SET IN COURT TO PROTECT DESIGNERS IN FASHION, BUT ORIGINALITY IS VERY HARD TO PROVE. AND BECAUSE THE LAWS ARE SO DIFFICULT TO ENFORCE, WE NEED YOU, THE CONSUMER, TO LEARN THE DIFFERENCE. WE CAN'T STOP COMPANIES FROM COPYING, BUT YOU CAN HELP US CURB THEM THROUGH BUYING WITH INTEGRITY. THIS MIGHT SEEM DIFFICULT AT FIRST, BUT WITH ALL THE TIME WE SPEND ON SOCIAL MEDIA AND IN STORES LOOKING FOR CUTE STUFF TO WEAR, WE CAN TOTALLY KEEP A TALLY AND SUBCONSCIOUSLY LEARN THE DIFFERENCE. LOOK FOR QUALITY MATERIALS, LOOK FOR DISTINCT DESIGNS, LOOK FOR WHERE THE ITEMS ARE MADE.

MY WISH IS FOR EVERYONE WHO WEARS BAGTAZO, OR IS EVEN JUST THINKING ABOUT WEARING BAGTAZO, AND ANYONE WHO WEARS OTHER INDEPENDENT, ORIGINAL BRANDS, TO STAND WITH US TO HELP PROTECT DESIGNERS. DOWN WITH KNOCK OFFS! DOWN WITH FAST-FASHION!

MOTHER NATURE DESERVES BETTER AND WE DESERVE BETTER.

IN SOLIDARITY,
COCO

 
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THANKS FOR FINDING US

sometimes the internet can make YOU feel like YOU'VE seen everything. obscurity hardly exists in the information age. when i was kid, i loved picking through records, or scouring the thrift stores because whatever i found, it felt like i personally discovered it, like it belonged to me in a really special way. at bagtazo we strive TO BE THAT BRAND, THE ONE THAT YOU FEEL LIKE YOU FOUND. WE DON'T DO SPONSORED POSTS, WE DON'T PAY INFLUENCERS. WE JUST MAKE STUFF THAT WE THINK IS COOL AND ARE HAPPY WHEN OTHERS AGREE.

If you want to be in our family, sign up for our mailing list. we don't send a bunch of marketing stuff, but every season we do a presale club where you can view things before they hit stores, and sometimes, we have sales, (usually when I've been in the mood to shop and figure you might be too), all of which you will be in the know about.

XX

CC

 

PS - THIS IS DIFFERENT THAN OUR PERIODICAL, IF YOU WANT UPDATES ON THE ARTICLES I WRITE, KEEP SCROLLING TO SUBSCRIBE